Quality over Quantity
úton prioritises the following three sustainability areas:
The Hungarian word ‘úton’ translates to ‘on the way’ in English, referring to a new baby’s arrival as well as the journey a woman takes as she transitions to becoming a mother.
The úton label was created with the vision to deliver high quality, well fitting, seasonless maternity apparel that blurs the lines between pregnancy, recovery, breastfeeding and motherhood.
The brand offers a selection of timeless minimalistic staples and wardrobe basics in three shades - black, white and charcoal - that balance comfort and style.
úton's vision is to provide a sustainable alternative to mass produced, disposable nursing and maternity wear, while still offering modern and affordable high-quality pieces to their customers.
In terms of designs, úton focuses on the balance of comfort and style by combining their asymmetric minimalist aesthetic with exceptionally fitting, practical pieces.
Great attention to detail has gone into every aspect of the designs, from the considered fabric choices such as OEKO-TEX certified viscose, to the innovative front crossover waistband which, unlike any other option currently on the market, comfortably sits under the belly and expands as the bump grows: the reinforced back waist panel supports the lower back while the front allows room for baby to grow, leaving mum feeling cool and free.
úton clothes are designed and manufactured in Melbourne, with made to order pieces in an effort to reduce waste and limit the label's carbon footprint.
The brand wants to contribute to the global slow fashion movement with accountable practises, encouraging their customers to embrace mindful consumption.
Last updated: February 2022