Science based artisan skincare.
Yurali makes natural but formulated skincare products with science-proven ingredients. They want to provide a personalised service rather than a standardised mass product.
Five minutes with Yurali
Yurali is an artisan skin care brand creating luxury beauty products that nourish the skin without depleting the earth. Through extensive research and the accurate study of each plant's characteristics and composition, Yurali uses the active components of sustainably sourced ingredients from Australian botanicals. To provide the most authentically natural products, the brand is guided by four simple values:
Create zero waste
Protect the environment
Create products that are safe for the skin
Create vegan products
We sat down with Grazia, the founder of Yurali, to chat a bit more about how she has combined her background in science with her passion for creating natural skin care products. We absolutely loved learning more about the process of how Yurali’s products are carefully made, and the benefits of using a personalised skincare service rather than a standardised mass-produced product.
Tell us a bit about yourself and how you started Yurali?
Yurali as company started in September 2019, but the concept behind Yurali is my lifelong journey.
In a way, I am following the family tradition. Grandma Grazia opened a small shop in the south of Italy after the war to provide high quality products to her customers. After the hardship of the war, people wanted to indulge and enjoy quality, luxury products. I remember elegant men walking into the shop to buy shaving cream; and ladies buying white glycerol-rich creams in metal tins. My Grandma talked to each person coming into the shop and helped them find the right product. I want to connect with people in that same way.
I’m a strange mix of modern and tradition, science and passion. I am an industrial chemist with a PhD in environmental science and after 15 years of environmental consulting, I wanted to bring my own products to the market. Natural but formulated skincare products with science-proven ingredients. I want to provide a personalised service rather than a standardised mass product.
We love your commitment to creating natural, clean products that are vegan and waste free. Can you tell us a bit more about how your products are made?
Yurali products are formulated with plant-based ingredients. All our products are created without petrol derived chemicals, artificial preservatives or artificial scents. We care about the sustainability of our products, so they contain no palm oil, and our containers are only glass and aluminium. We stay away from plastic! As much as possible we try to source ingredients that are produced in the local community. Our labels are very clear and easy to read. I really want to bring products to the market with as few chemicals as possible, and be transparent with each person buying Yurali products, about what they’re using on their skin.
There is a lot of research going into the formulation of Yurali products. I start from the tradition, and from the natural products available on the land. Then I look for the scientific evidence using peer-reviewed articles to decide what to include.
The whipped soap is handmade according to the artisan tradition. The creamy consistency is achieved just with the right quality of the ingredients and a bit of craft (and hard work, actually!).
The dry mask ingredients are completely sourced from Australia. Some of the ingredients are seasonal wild harvest plants from the Kimberley. We work with Aboriginal communities.
The serums are just formulated in the simplest way to provide fast penetrating, high performance plant-based ingredients.
Why was creating sustainable, eco-friendly products important to you?
I am fuelled by the desire to provide high quality skincare products without all the chemicals and preservatives pushed by nowadays’ commercial mass production.
I believe in a different approach than buying over-priced skin care products loaded with petrol chemicals (sometimes even plastic!) and unsafe preservatives in plastic containers.
I also believe people should be able to read the label of the product they buy and understand what they’re actually using on their skin.
I started to make my own soap when my daughter was born because I couldn’t find any commercial product appropriate for a baby and I haven’t stopped since. I make personalised skincare for my friends and Yurali just expands the same approach to other, like-minded people. Now we have launched our personalised service, I can talk to a client to understand what they want and need for their skin, and formulate a specifically tailored product. I love doing this!
Can you tell us a bit more about the newest products in your range?
We launched our personalised service, and we had a shift in thinking as we started to work one-to-one with more people. We started to better understand what each person really needed. Our collection is now more focussed on skincare products like the scrubs, dry masks and the serums, rather than different types of soaps. We focus more on personalised formulations rather than racing to propose different standardised products.
What do you believe has been Yurali’s biggest success so far?
We’ve been able to bring to the market a science-proven skincare formulation which is prepared according to the artisan tradition, and does not compromise on the environmental and human health impact.
I am proud we can offer a one-on-one service and it has been amazing to personally connect with so many, and work together to formulate the best skin care routine for each individual person. I’m glad I can offer this tailored approach to each individual’s needs and desire.
Last updated: January 2022